Behind the Scenes

Great marketing takes more than a great idea. It takes people, planning and a lot of moving pieces working together.

From photo and video shoots to campaigns, events and creative production, I’ve spent much of my career turning ideas into finished work. That means coordinating teams, agencies and vendors, solving problems along the way and keeping projects moving from concept through execution.

Creative Production

Healthy Holiday Cookbook & TV Segments

Managed and coordinated production of a seasonal cookbook, selecting recipes and working with our agency designer through development of the finished piece. For related TV segments, I selected recipes and handled food preparation and styling.

The cover of a holiday cookbook featuring a dark wooden background, decorative white lines, and text that reads "Holiday Cookbook".

Holiday Cookbook — recipe selection & production management

A woman in a white coat smiling in a kitchen set with baked goods, salads, and vegetables on a large counter decorated with blue ornaments and greenery, with shelves filled with colorful pottery and books in the background.

TV Segment — recipe selection, food preparation & styling

Created in-house product photography using a light box and mobile photography for select marketing materials.

Product Photography

A cardboard box with a cardboard interior, placed on a black table, containing a small bowl of garlic cloves and a small bowl of broccoli, with a ring light reflecting off the table.

Behind the Scenes — in-house light-box setup

A white dietary supplement bottle labeled 'Thermo Plus' with a blue and green logo, indicating it is used for weight loss support.

ThermoPLUS — product photography

A blue bottle of Medical Slim Mist dietary supplement with a spray nozzle.

Slim Mist — product photography

Production & TV

People involved in a photoshoot or filming session in a studio with professional lighting and a white backdrop. One person is capturing photos or video of a woman in a white coat who is posing and smiling.

Photo/Video Shoot — production coordination

A woman stands in front of a green screen, holding a blank whiteboard, with professional lighting equipment around her.

Green Screen Shoot — production coordination

Woman in blue dress being interviewed by a cameraman at an outdoor event with a table of food and drinks

TV Segment — recipe selection, food preparation & styling

A smiling woman in a floral top and red shorts holding a photo of herself in casual clothes. There is a blue circle with white text saying, 'Cindy lost 50 pounds in 5 months!'. Below, there is a quote attributed to Cindy Faubert about her success with a weight loss plan. The background is a green gradient with abstract light green and white lines. The bottom has the logo and name 'Medical Weight Loss Clinic'.

Content & Product Marketing

Success Story Campaign — content & creative coordination

A glass of pink strawberry milk with a straw, a bowl of strawberry-flavored yogurt topped with a strawberry, and some fresh strawberries with mint on a white surface.

Recipe Photography — recipe selection & food styling

Holiday-themed recipe book cover with a gray background, surrounded by green and red berry and foliage decorations, featuring the Medical Weight Loss Clinic logo and the text 'Holiday Cookbook'.

Holiday Cookbook — recipe selection & production management

Collection of weight loss clinic program brochures with various meal plans for medical weight loss including vegetarian, vegetarian V3, and new mom meal plans, featuring images of healthy food, exercising group, and a mother with her baby at the beach.

Patient Education & Meal Plan Materials
Managed the development and production of patient education and meal plan materials across multiple MWLC programs, coordinating content, creative and updates to support clinic teams and patients.

Two people standing inside a warehouse or grocery store, holding a check or certificate, in front of a large sign that reads 'Gleaners Est. 1977 Feeding People Nourishing Lives' with silhouettes of people raising their hands. The woman is wearing a black dress and red pants, and the man is wearing a dark hoodie and khaki pants.

Event & Community Engagement

Gleaners Partnership — community engagement

A booth at an outdoor event promoting a medical weight loss clinic, with a table covered in promotional materials, staffed by three women, under a white canopy tent with banners displaying the clinic's logo and services on a grassy field.

Take Steps Sponsorship — sponsorship activation & onsite coordination

An elderly man in a white doctor's coat smiling beside a display case containing an autographed guitar and memorabilia. The background features a colorful mural with clouds and abstract shapes, and the left side has a yellow shelf with children's toys.

Stars Guitars — event promotion, PR and fundraising

Supporting an emerging pet-product brand across trade shows, creative production, retail outreach and digital marketing.

Poo Pal | Startup Marketing

SuperZoo 2026 — trade-show planning, booth setup & onsite support

New Product Showcase — display planning & product presentation